Business managers and leaders, whether in large firms or small and medium-sized enterprises (SMEs), know better than anyone else the challenges of running and scaling a business. We deal daily with fierce competition, tight budgets, and demanding customers who eat into our already-thin margins. But as we look around us at the widespread adoption of digital tools like smartphones – especially by the youth – we have to admit that technology has permeated every aspect of our lives, at work and home. I would even go so far as to argue that adoption of digital technology is now about “when,” not “if,” especially for SMEs.Companies need to do upwork digital marketing to give digital edge to its competitors.
To ensure differentiation and success in a highly competitive and fragmented market, let us begin by examining the impact of adopting – or not adopting – technologies and tools. The adoption of any technology offers three kinds of benefits to any organization: productivity, innovation, or risk management. Here is how digital technology offers all three